About Villa ArenA
Since 2001, Woonmall Villa ArenA has been located on Johan Cruijff Boulevard in Amsterdam. Designed by Benthem Crouwel Architects, it covers approximately 75,000 m².
The woonmall houses 50 home and lifestyle stores, offering everything from furniture and flooring to kitchens, luxury bathrooms, lighting, art, and décor. Villa ArenA is open seven days a week, complete with food & beverage and child-friendly facilities. On weekends, extra services are offered to visitors, including free interior advice.
Villa ArenA is located in ArenAPoort, the premier shopping, leisure, and entertainment district of Amsterdam. Surrounded by major highways and just a five-minute walk from Amsterdam Bijlmer ArenA train and metro/bus station, the mall is highly accessible. There is ample parking available in the parking deck and underground garage at Villa ArenA, at reasonable rates.
History
One of the first concentrations of furniture stores in the Amsterdam region was established in 1994 in Diemen, along the former A1 near the Sniep. Soon, similar thematic centers appeared in various locations and became very popular. As the Diemen stores could not expand further, there was a desire for a larger location with an even better mix of large-scale and specialist furniture stores, with more focus on hospitality and entertainment. This led to the birth of the next-generation furniture mall.
With the development of a new vibrant heart in Amsterdam-Zuidoost—featuring large retail, a megaplex cinema, and the Heineken Music Hall—the idea arose to create a furniture mall in the Arena area that would outshine the old Diemen boulevard in location and quality. Situated next to the iconic Amsterdam ArenA, home of Eredivisie club Ajax, Villa ArenA was designed with great attention to interior and exterior.
Development
ING Real Estate Development commissioned the concept of Villa ArenA. Benthem & Crouwel Architects designed the building with a somewhat futuristic look: 75,000 square meters, four retail floors, two parking levels above, plus an underground garage, exterior louvers, a distinctive play of lines, and the literal highlight: a huge atrium with a transparent roof. The English design firm Virgile & Stone was responsible for the interior. With glass panoramic elevators, long escalators, spectacular bridges, a large water feature on the ground floor, and a ‘floating’ hospitality island 25 meters up, the dynamic interior exudes a Mediterranean atmosphere. The result is a technical marvel.
Around 70 retail formulas specializing in home and interior design in the broadest sense established themselves in Villa ArenA. The retail mix alternates large-scale suppliers with specialists. Founding entrepreneurs still present include Lederland, Houweling Interieur, De Tafelaar, Brugman Keukens, Montèl, Sanders Wonen, and Tulp Keukens. Several of these came from the Diemen furniture boulevard.
Opening
On April 10, 2001, Woonmall Villa ArenA was officially opened by then Mayor of Amsterdam, Job Cohen. This marked the beginning of a new shopping experience. Interior advice and styling services, unique hospitality concepts, and entertainment for all ages complete the day out. From day one, Villa ArenA was well visited.
Sustainability at Villa ArenA
Sustainable shopping? Absolutely! Klépierre makes it possible.
Over the past 10 years, our shopping centers have made great strides:
- 84% reduction in CO₂ emissions
- 48% reduction in energy consumption
By 2030, we aim to be fully climate-neutral.
How? By working energy-efficiently, switching to renewable energy (locally generated where possible), and keeping our centers accessible even without a car.
But sustainability goes beyond energy.
Our centers not only offer quality products but also options to recycle, repair, and reuse them. Everything close to home. Everyone is welcome, anytime, whenever you need us.
We take good care of people: our teams, visitors, and partners. We invest in their development, train their talents, and raise awareness about global challenges we face together. They are actively involved in our sustainability approach.
We inspire visitors to make more conscious choices by connecting them with responsible products and services. We support sustainable initiatives, events, and bring innovative, socially relevant concepts to attention.
Our goal? To be the most sustainable retail platform in Europe by 2030.
Villa ArenA continuously works systematically to improve its environmental performance and sustainability, using the Klépierre Group’s Act4Good strategy as a framework. Villa ArenA follows the international environmental management standard ISO 14001, which is certified and audited annually by an independent body.
View our sustainability results and ambitions at: www.klepierre.com/en/nos-engagements
Interested in doing business at Villa ArenA?
If you are interested in entrepreneurship at Villa ArenA and want to know more, please send an email to verhuur@klepierre.com. We will get back to you as soon as possible.